Make this stop. It can’t go on any longer. We have worked too hard and given too much of ourselves to be portrayed like this.
Canisius’ new branding campaign has reached a breaking point. The advertisements. The mottos. The website. The colors. All of it needs to go, and it needs to go now.
This is a complete embarrassment. The way Canisius presents itself to the public is a reflection on every student and employee here. And to the administrators letting this happen: we’re running out of ways to say you’re ruining everything this college is supposed to be.
Anyone good enough to get into Canisius College had a handful of options out of high school. And when we signed up to fork over a large sum of our money, it was because of the college’s reputation. Canisius was supposed to pump out leaders and prepare us to kick ass in the professional world while caring about us as individuals.
What we’re seeing now is fewer students, lower standards and higher tuition. This school is going in the wrong direction and the branding campaign is only making it worse.
“Go Exploring” doesn’t mean anything. A person who needs encouragement to try something new or go outside their comfort zone isn’t someone who’s going to be successful and certainly isn’t someone we want at Canisius.
The redesign of Canisius.edu is deplorable. It is aesthetically unattractive and the content on the homepage is rarely appealing in the few times it even makes sense. A recent lead story was titled “KEEP COOL AND STAY IN SCHOOL,” in white letters against a green background, and linked to information about taking summer classes. Online. As in, not in school.
A student posted a picture of the page on Facebook with the caption ,“This is real,” expressing his disbelief and countering all rational thinkers who would assume it was the work of an amateur.
Canisius owes an apology to anyone who donated money for these projects. Imagine writing a check to your alma mater and seeing this as the result.
The good news is that the effects of these charades can be undone just as quickly as they were brought on. A man’s reputation takes years to restore but Canisius has the benefit of being a composite. If we remove the multi-colored veil of our ad campaign and our website, the outside world – and future students – might more clearly see our Fulbright scholars, our volunteers, or our world-class synchronized swimmers.
Well, perhaps not all of that. But you get the point.
Canisius has tarnished its reputation beyond repair to serious junior and senior high school prospects, but abrupt change can right the ship before current sophomores and freshmen begin the college search.
Scrapping this branding campaign is of the utmost importance, and this is a call to action for the school’s top administrators. Everyone can see how much you make on Canisius’ tax records and until “exploring” and the new website are things of the past, every student, faculty member, and alumnus will see those salaries as a criminally high rates for officials who can’t produce.
We know the bright minds at 160over90, the Philadelphia-based company behind the rebranding, didn’t have a clue what Canisius was about, but we expected better from whoever gave this project the green light here. People need to lose their jobs over this. It’s that bad.
To President John Hurley: The Canisius community anxiously awaits hearing from you about this matter. We know you didn’t hand pick this branding campaign, but it ultimately comes back to you. You’re the voice everyone is waiting to hear from and we need change now.
Next week is The Griffin’s last official newspaper of the year, and we’re leaving you a space on Page 1, President Hurley, to address the Canisius community on how the college plans to remedy this disease going forward. We can be reached at email@example.com, or better yet, stop down to our office. You know where to find us.